Delve into the world of Sera, a distinguished North Rhine-Westphalian company delivering a diverse selection of products for aquariums, ponds, and terrariums. From fish foods and treatments to technical equipment and water care products, Sera provides a holistic approach to pet care and hobby needs.
With an expansive catalogue of more than 2000 products, Sera meets the demands of species-specific care for ornamental fish, shrimps, reptiles, and aquatic plants. Every product is designed to ensure successful pet keeping, reinforcing our commitment to your pets' well-being.
Understanding that aquariums, ponds, and terrariums are not just hobbies, but passion projects, Sera simplifies the care process, allowing enthusiasts to focus more on the joy of pet keeping. Our products resolve the challenges that pet keepers face, providing clever, efficient solutions for all situations.
Over the years, our research team has developed a range of unique solutions, from species-specific foods for shrimps and reptiles, to water conditioners that reduce stress in aquatic inhabitants during water changes. Our efficient treatments combat infections swiftly, and unique filtration media, such as Siporax, ensure excellent water parameters.
In the 1970s, Sera revolutionised the pet food industry with a unique freeze-drying procedure that preserved the nutrients and vitamins in food organisms, such as bloodworms and Tubifex. Since then, Sera's high-quality food types, like the renowned Sera Vipan flake food, have become synonymous with quality, reliability, and appropriate nutrition.
Beyond our extensive expertise in aquarium care, Sera brings years of experience in pond and terrarium care. Our product portfolio, which has constantly been optimised and expanded over the years, includes various food types, water conditioning and care products for these areas, as well as innovative solutions like filters, water parameter meters, lighting solutions, and aquarium heaters.
Today, the Sera range offers an almost seamless collection of complementary products for freshwater, marine, pond, and terrarium care. Explore our range and discover why Sera is the preferred choice for pet keepers worldwide.
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