Based in rural Worcestershire, Fish4Dogs is an independent company that started officially operating as a business in 2007. A small corporation of just about 30 employees, Fish4Dogs has that special family-spirited vibe, run by like-minded individuals that share the same values and aims. In fact, the first thing that anyone notices about the company is their genuine belief in the product. They know they have something good on their hands, and that it’s good for dogs, which drives the passion and belief that takes their products to the next level. And the whole idea is to use waste from the fish industry in a productive way. Because humans only eat 50 percent of the fish, despite the rest being perfectly nutritious, there is much waste happening—in terms of sustainability, it’s actually a scandalous waste of natural resource. So with an eye on the environment and their heart with the dogs, Fish4Dogs makes the best of both worlds with delicious, healthy treats that are eco-friendly.
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